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What is a Status Page?

A status page is a public-facing website that displays the real-time operational status of your services and infrastructure. It’s your central hub for communicating uptime, incidents, scheduled maintenance, and service health to your users. With Watchman Tower, every account automatically gets a status page that updates in real-time based on your monitors.

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Your Status Page URL

Each workspace gets a unique status page URL: 
https://status.watchmantower.com/your-workspace-slug
You can customize this with your own domain (e.g., status.mycompany.com) on Team and Stack plans.

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Why Use a Status Page?

Build Trust

Show transparency about your service reliability and be proactive during incidents

Reduce Support Load

Users check status before contacting support, reducing ticket volume during outages

Professional Image

Demonstrate commitment to reliability and open communication with customers

Real-Time Updates

Automatically reflects monitor status without manual updates

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What’s Included

Your Watchman Tower status page includes:
All your monitors are displayed with current status:
  • ✅ Operational
  • ⚠️ Degraded Performance
  • ❌ Major Outage
  • 🔧 Under Maintenance
Status updates automatically based on your monitoring checks.
Each monitor shows uptime percentage for:
  • Last 24 hours
  • Last 7 days
  • Last 30 days
  • Last 90 days (Team/Stack plans)
Calculated from actual monitoring data.
Timeline of past incidents showing:
  • Start and end times
  • Affected services
  • Duration
  • Resolution notes
Keeps your users informed about historical reliability.
Upcoming planned maintenance windows:
  • Scheduled date and time
  • Expected duration
  • Affected services
  • Description of work
Set user expectations for planned downtime.
Visual graphs showing:
  • Average response times
  • Performance trends
  • Peak and off-peak patterns
Available on Team and Stack plans.
Visitors can subscribe to:
  • Email notifications
  • RSS feed
  • Webhook updates
Keep stakeholders informed automatically.

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Status Page Features by Plan

FeatureFreeSoloTeamStack
Public Status Page✅✅✅✅
Real-Time Updates✅✅✅✅
Incident History7 days30 days90 days1 year
Uptime Display✅✅✅✅
Response Time Graphs❌❌✅✅
Custom Domain❌❌1 domain5 domains
Custom BrandingBasicBasicAdvancedFull
Custom CSS❌❌❌✅
Email Subscriptions✅✅✅✅
RSS Feed✅✅✅✅
Maintenance Scheduling❌✅✅✅

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How It Works

1

Create Monitors

Set up monitors for your websites, APIs, and services in the Watchman Tower dashboard
2

Status Page Auto-Updates

Your status page automatically reflects the current state of all monitors
3

Incidents are Logged

When monitors detect issues, incidents are created and displayed on your status page
4

Users Stay Informed

Visitors can see real-time status and subscribe to notifications

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Customization Options

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Branding (All Plans)

  • Upload your logo
  • Set primary brand color
  • Customize page title
  • Add company description

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Advanced Branding (Team/Stack)

  • Custom color schemes
  • Favicon upload
  • Meta tags for SEO
  • Social media preview images

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Custom CSS (Stack Plan)

Full CSS customization for complete brand alignment:
  • Custom fonts
  • Layout modifications
  • Component styling
  • Responsive design adjustments

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Custom Domain (Team/Stack)

Host your status page on your own domain:
  • status.mycompany.com instead of status.watchmantower.com/your-slug
  • Automatic SSL certificates
  • Instant setup
  • Professional appearance
Learn more about custom domains

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Status Page Visibility

Your status page is public by default, which means:
  • ✅ No login required to view
  • ✅ Indexed by search engines (unless disabled)
  • ✅ Can be shared via link
  • ✅ Can be embedded in iframes
Why public? Status pages are designed for transparency. During incidents, users need immediate access without authentication barriers.
If you need a private status page visible only to authenticated users, this feature is available on Stack plan. Contact sales for details.

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Subscriber Notifications

Visitors can subscribe to your status page to receive:

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Email Notifications

Subscribers get emails for:
  • New incidents
  • Incident updates
  • Incident resolutions
  • Scheduled maintenance reminders

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RSS Feed

Your status page includes an RSS feed at: 
https://status.watchmantower.com/your-workspace-slug/feed
Users can subscribe via their preferred RSS reader.

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Webhook Integration

For automated systems, webhooks can notify external services:
  • Incident created
  • Incident updated
  • Incident resolved
  • Maintenance scheduled
Available on Team and Stack plans.

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Incident Management

When monitors detect issues, you can:

Automatic Incidents

Watchman Tower can automatically create incidents when monitors go down

Manual Incidents

Create incidents manually for issues not covered by automated monitoring

Update Incidents

Post updates to keep users informed during resolution

Post-Mortems

Add detailed resolution notes after incidents are resolved

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Incident Statuses

  • Investigating - Issue detected, team is diagnosing
  • Identified - Root cause found, working on fix
  • Monitoring - Fix applied, monitoring for stability
  • Resolved - Issue completely resolved

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Maintenance Windows

Schedule planned maintenance to set user expectations:
1

Create Maintenance Window

Set date, time, duration, and affected services
2

Subscribers Notified

Email subscribers receive advance notice
3

Status Page Updates

Shows banner during maintenance window
4

Auto-Complete

Maintenance automatically marks complete at end time
Best practices:
  • Schedule maintenance during low-traffic periods
  • Provide at least 24 hours notice
  • Overestimate duration for buffer
  • Post updates if extended

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SEO & Discovery

Your status page is optimized for search engines:

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Default SEO Tags

<title>Your Company Status</title>
<meta name="description" content="Real-time status and uptime monitoring">
<meta property="og:title" content="Your Company Status">
<meta property="og:description" content="...">

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Customization (Team/Stack)

Customize meta tags for better SEO and social sharing:
  • Page title
  • Meta description
  • Open Graph image
  • Twitter card data

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Search Engine Visibility

Your status page can be found via Google, Bing, etc. Good for public transparency.
Add noindex meta tag to prevent search engine indexing. Status page is still publicly accessible via direct link.Available in Settings → Status Page → SEO

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Embedding Your Status Page

You can embed your status page in your website:

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Full Page Embed

<iframe src="https://status.watchmantower.com/your-workspace-slug" 
        width="100%" 
        height="600" 
        frameborder="0">
</iframe>

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Status Widget (Coming Soon)

Small embeddable widget showing overall status:
  • Compact design
  • Auto-updating
  • Customizable appearance
  • Click to view full status page
Expected: Q1 2026

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Analytics & Insights

Track how users interact with your status page:

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Visitor Analytics (Stack Plan)

  • Page views
  • Unique visitors
  • Geographic distribution
  • Traffic sources
  • Subscriber growth

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Incident Analytics

  • Incident frequency
  • Average resolution time
  • Most affected services
  • Uptime trends
Available in Dashboard → Status Page → Analytics

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Creating Your First Status Page

1

Navigate to Status Pages

Go to Status Pages in your Watchman Tower dashboard
2

Click Create

Click the Create Status Page button
3

Enter Basic Information

  • Name: Choose a descriptive name (e.g., “My Company Status”)
  • Description: Optional subtitle for your status page
  • Slug: Auto-generated URL slug (editable)
4

Configure Settings

Set visibility (Public/Private), add monitors, and customize appearance

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Name Selection Best Practices

Your status page name appears prominently on your public page. Choose wisely:
  • ✅ Good: “Acme Corp Status”, “API Status”, “Production Services”
  • ❌ Avoid: “Test123”, “My Page”, “Status Page 1”
Tips:
  • Use your company or product name
  • Keep it professional and clear
  • Minimum 3 characters required
  • Automatically generates URL slug

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Slug Generation

The slug is automatically created from your name:
NameGenerated Slug
My Websitemy-website
Acme Corp Statusacme-corp-status
API v2 Productionapi-v2-production
Slug rules:
  • Lowercase letters only
  • Spaces become hyphens
  • Special characters removed
  • Must be unique across your account
Your status page URL becomes: 
https://status.watchmantower.com/{your-slug}

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Managing Status Pages

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Status Page List

Your status pages are displayed in a table with:
ColumnDescription
NameStatus page display name
SlugURL identifier
VisibilityPublic 🌐 or Private 🔒 badge
Custom DomainYour branded domain (if configured)
ItemsNumber of monitored services
Actions:
  • Click row - Edit settings
  • External link icon - View live page
  • Delete button - Remove status page

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Quick Actions

Create

Add new status page in seconds

Edit

Update settings and appearance

View Live

See your public status page

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Getting Started

General Settings

Configure name, slug, visibility, and integrations

Monitored Items

Add and organize services on your status page

Theme Customization

Brand your status page with colors and logo

Display Settings

Configure refresh intervals and data visibility

Custom Domain

Host status page on your own domain (Team/Stack)

Advanced

Multiple pages, API access, and best practices

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Best Practices

Post incident updates before users report issues. Even if you don’t have full details, acknowledge the problem.
During incidents, post updates every 15-30 minutes even if it’s “still investigating.” Silence creates anxiety.
Avoid technical jargon. Write for non-technical users who just want to know if the service works.
Choose low-traffic times and provide ample notice. Consider time zones for global users.
After major incidents, publish detailed post-mortems explaining what happened and how you’ll prevent it.
Periodically create test incidents to verify subscriber notifications work correctly.

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Examples

See how companies use status pages effectively:

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Need Help?